The world
Local events, seasons, weather and the things people care about now.

One app. Your whole local marketing team.
Pip understands what is happening around your pub or restaurant, turns it into a clear plan and helps your team make every message, photo and post.

Start with the brain
PipBrain 4PipBrain 4 is what makes the whole system feel joined up. It brings the outside world, your own venue and Pip's local marketing experience together before it suggests a thing.
That means an email does not feel separate from a post. A quiet Tuesday is not planned without looking at the rest of the month. A new idea is judged against what your team has already said and done.

Local events, seasons, weather and the things people care about now.
Your food, offers, events, quiet days, audience and way of speaking.
Practical local marketing know-how, ready for hospitality.
What you planned, what you posted and what worked before.
Pip is in your pocket
Use your voice wherever you can enter words. Tell Pip what is happening while you open up, walk the floor or get ready for service. Pip turns the rough thought into useful work.



Email and SMS
Say what is happening. Pip writes it in the voice of your pub or restaurant, chooses a useful shape and gets it ready for the right guests.
Subject line, words, pictures, buttons and layout come together in seconds. Your colours and style stay consistent. Every email includes the checks and unsubscribe route it needs.
Pip keeps the message tight, checks the link and shows the audience and cost before you send. Consent and opted-out guests are handled as part of the send.

Pip Cam
Pip Cam gives live feedback as your team takes a photo or video. It helps fix the shot before the moment is gone.
There is no camera course to remember. Pip gives one useful instruction at a time, right on the phone your team already carries.
Reputation and social listening
Pip brings connected reviews, comments and mentions into one calm view. It sorts praise, questions and problems, then suggests the right kind of reply for you to check.
Thank guests warmly and share the moments your team should feel proud of.
Give useful, human replies to questions while the interest is still fresh.
Respond calmly when something went wrong, without sounding defensive or making promises you cannot keep.
Pip listens to the sources and social accounts you connect. You stay in control of every reply.


Brand Watch
Pip follows the nearby pubs and restaurants you care about. It remembers what they post, sees repeated themes and spots the space they have left open.
So if everyone is shouting about Sunday lunch, Pip may help you own the midweek occasion instead. The point is not to copy. It is to know where your pub or restaurant can stand out.
Pip Boost

Pip's proprietary audience intelligence reads the post, understands the offer and finds the nearby people most likely to care. It matches each post with the right people, not just more people, so your spend has a better chance of becoming bookings.
You see the audience, the recommended spend and the reason for both before anything starts. Pip's algorithm then watches the results, learns who responds and makes every future boost smarter. More of the right guests see your best work. More of them book.
Pip matches the moment to people nearby who are most likely to want it.
Know what you could spend, who it could reach and why before you approve it.
Pip follows the result and remembers which ideas bring the right people through the door.
The Pip Quality Gate
Before a post, email or SMS can leave, Pip checks the whole piece. The gate is part of the send, not an optional tidy-up at the end.


Pip Academy
Pip Academy teaches the useful parts of local marketing in short lessons made for busy hospitality people.
The month planned. Today made simple.
Pip plans around your goals, events and quiet days. Then it gives the team a short daily job with the help needed to finish it. Most days, 10 to 15 minutes is enough.
See how the daily plan works



Start now
Register your pub or restaurant, or book a demo first.
Facebook. Instagram. TikTok.
Make social posts people can feel.
Pip helps the team capture the real life of your place, then turns it into the right post for each channel.