Contacts and audiences
Understand contact permission
Use each person’s email and SMS preferences when choosing recipients.
Check the channel Open the contact's details in Contacts. Email channel and SMS channel are separate choices; permission for one does not automatically enable the other.
Record real requests Only enable a channel when the person has the appropriate permission to receive that kind of marketing. If a previously blocked channel is being restored, use Asked to opt back in and record the requested reason when shown.
Use the eligible count The campaign audience screen sends only to eligible contacts. Do not alter preferences merely to increase the count.
Keep opt-outs respected Use the product's opt-out handling. Deleting and importing someone again does not remove the retained protection for their address or number. If you are unsure about their permission, leave the channel disabled until you have clarified it.
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