Getting started
Get started as a general manager
Set the direction and let the team bring your venue’s marketing to life.
Watch the overview
See how you set the direction, bring your team together and turn priorities into local marketing.
Decide what matters
Choose the venue priorities and develop a plan with Pip, ChatGPT or Claude. General managers upload plans; Pip chat can help inspire priorities based on the venue and local context.
Give the team the right roles
Invite marketing team members to create campaigns and contributors to capture content. Contributors can be people across your bar, kitchen and floor team.
Turn priorities into requests
Prepare shot briefs from the plan, explain the content you want and set a useful-by date. Assign outstanding work to a specific person when necessary.
Oversee the results
Review progress, marketing results and customer feedback. Keep venue details, hours and the menu accurate so the team and Pip work from useful information.