Email

Use a clear button label and a working booking link.

Send readers to the right booking, menu or information page.

Arrange your email so the main message is easy to find.

Change the subject, design and sections without starting again.

Write the two lines customers see before opening your email.

Select a list and understand the eligible recipient count.

Separate accepted work from recorded delivery, opens and clicks.

Choose a relevant photograph and check how it fits.

Choose the audience and a future time, then confirm the schedule.

Go from the action menu to a checked email, audience and final send or schedule.

Inspect a real inbox copy before sending to customers.